I am a Postdoctoral Fellow at Stockholm School of Economics Center for Retailing, and affiliated researcher with Harvard University’s Sustainability Transparency Accountability Research (STAR) Lab, and Sustainable Finance Lab Sweden. I have a PhD in Marketing from Stockholm School of Economics, and a Msc. in Social Psychology from London School of Economics. My research examines how consumer psychology can inform decisions that promote long-term financial and environmental sustainability, with a particular focus on sustainable consumption, climate adaptation, and financial wellbeing.
Aside from my academic work I am also the co-founder of Impactually, a behavioral science consultancy aiming to make insights from behavioral research accessible to organizations. Impactually has consulted, among others, the Swedish Environmental Protection Agency, Swedish Public Employment Service, the City of Stockholm, Ericsson, The Absolut Company, and more.
Prior to the PhD I have 10+ years of corporate experience in consumer brand organizations (Procter & Gamble and Lynxeye), where I held both local- and regional-level marketing and branding roles across a variety of developing and developed markets.
