Teaching
Teaching
I teach across MSc, BSc, and executive education at the Stockholm School of Economics. I am Course Director for the MSc course Brand Strategy, which I redesigned to provide a broader strategic perspective on brand management while combining foundational marketing theory with contemporary developments such as new technologies, sustainability, and brand experience. I also serve as Faculty Tutor in the BSc course Applied Retail Track, where I connect students with companies through workshops and real-world retail challenges and mentor students through the Antonia Ax:son Johnson Tutorial Program. Beyond degree teaching, I have extensive experience in executive education and practitioner outreach, including developing and teaching an applied behavioral science program for more than 350 executives and conducting talks, workshops, and collaborations with private, public, and nonprofit organizations.
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