Teaching
Teaching
I teach both graduate-level and executive courses on topics of consumer behavior, nudging and brands and communication. At Stockholm School of Economics (SSE) I designed and delivered teaching modules for the graduate level course 1319: Brands and Communication with Prof. Richard Wahlund on brand strategy, marketing communication, and driving sustainable consumption. I also guest lectured both at SSE and at other universities, mostly on topics related to my research on nudging and behavior change.
As a former practitioner, making research available and accessible to companies and organizations is important to me. I teach executive courses in Behavioral Science and Nudging in partnership with Bonnier Business Media, and in Consumer Behavior in partnership with the Swedish Association of Advertisers.
Consumer Behavior
Executive Course
Swedish Association of Advertisers
Course info
This course introduces the topic of consumer behavior to marketing executives. What drives consumption decisions? What makes people choose certain products, services or brands? Understanding the psychological drivers and barriers to buying and consuming products is key to developing effective marketing strategies.
Brands and Communication
Graduate level
Stockholm School of Economics
Course info
The purpose of the course is to provide insights, tools and language that are useful for developing and managing brands effectively, and to successfully communicate what they offer. The course trains in thinking both strategically and practically about how brands and communication can be used in business creation and development.
Behavioral Science for Practitioners
Executive course
Bonnier Business Media
Course info
The course aims to bridge science and practice and to give behavioral-science-based tools to organizations that wish to promote change. The course gives an overview of cognitive and social barriers to behavior change, introduces the concept of nudging and goes deeper into the process of applying nudges to promote desired behaviors.
Designing Nudges
Online course
Impactually
Course info
A self-paced online course that guides through a process for designing a behavioral intervention or nudge. From identifying the target behavior, through diagnosing the barriers, to designing, testing and evaluating the intervention. This course mixes scientific findings and practical case studies.