Professional experience
Professional experience
I am co-founder and CEO of Impactually, a behavioral science consultancy that leverages insights from psychology and behavioral economics to create business and societal impact. Some examples for projects we have worked on at Impactually:
- Food waste reduction in a supermarket environment including a large RCT for Livsmedelsverket (Swedish National Food Administration)
- Redesigning hiring practices to increase diversity and inclusion for a tech scale-up
- Nudging consumers towards healthier choices for ICA, the largest grocery retailer in Sweden
Prior to this, I spent 10 years in industry as a marketing executive, most of them as a brand manager at Procter & Gamble, where I was leading brand building initiatives, advertising campaigns and product launches for brands such as Pantene and Clearblue. I held both commercial positions in local market organizations (Israel and the Nordics) as well as an upstream design position in the P&G EMEA headquarter in Geneva, where I was in charge of marketing for a household care brand for 17 markets across Central Eastern Europe and the Middle East.